As you may know by now we have a close tie with the region in and around Thailand. Our Marketing consultant Darrell Berg-Smith, CEO of DBS Worldwide Marketing Co., Ltd. is based there.
This current article reprinted below, shows what happens all around the world when manufacturers have to disclose the actual rubbish that they are putting into their foods. As soon as they have to do that they are immediately changing their ingredients.
They are virtually saying to themselves..."oh now we can't tell them what they are eating...it will stop selling immediately and we will be exposed. ... we better change theingredients to something less poisonous".
Anyway have a read and see what you think... You will better understand where we are coming from with what we are achieving at The Flash Duck Gourmet Burger Cafe and Grill.
Bangkok Post Wednesday 1st November 2006
By PITSINEE JITPLEECHEEP of The Bangkok Post
Moves by the Food and Drug Administration to demand better disclosure by the 13-billion-baht snack-food industry have led producers to shift their focus to healthier products.
Health authorities recently announced that producers of around 7,000 snack brands would be forced to provide more detailed health warnings about the sugar and salt content of their products.
Friendship Co, the producer of the Hanami, Corn Puff and Snack Jack brands, plans to invest 100 million baht to introduce a new rice-based snack.
Suradej Napapruekchart, the company's managing director for marketing and business development, said the Kendo snack would involve a 50-million-baht investment at the company's Bang Chan plant, and an additional 50 to 80 million baht would be spent on marketing activities.
Kendo is the eighth brand from Friendship, which produces prawn crackers, crispy pea and bean snacks, cookies and chocolate confectionery.
Mr Suradej said the shift to healthier snacks was in line with the global trend.
''We have been developing our new products over the past two years. Healthy snacks are a global trend, and we want to clear up any misconceptions that snacks are unhealthy,'' he said.
Kendo will be launched later this month and targeted at teenagers. Friendship is projecting first-year sales of 300 million baht for the product, rising to one billion within three years and eventually
accounting for a third of its total sales.
He said the firm would introduce more health-conscious snacks in the future and that it expected sales of 1.5 billion baht this year, up from 1.4 billion baht in 2005.
Ian Macdonald
www.TheFlashDuck.com
This current article reprinted below, shows what happens all around the world when manufacturers have to disclose the actual rubbish that they are putting into their foods. As soon as they have to do that they are immediately changing their ingredients.
They are virtually saying to themselves..."oh now we can't tell them what they are eating...it will stop selling immediately and we will be exposed. ... we better change theingredients to something less poisonous".
Anyway have a read and see what you think... You will better understand where we are coming from with what we are achieving at The Flash Duck Gourmet Burger Cafe and Grill.
Bangkok Post Wednesday 1st November 2006
By PITSINEE JITPLEECHEEP of The Bangkok Post
Moves by the Food and Drug Administration to demand better disclosure by the 13-billion-baht snack-food industry have led producers to shift their focus to healthier products.
Health authorities recently announced that producers of around 7,000 snack brands would be forced to provide more detailed health warnings about the sugar and salt content of their products.
Friendship Co, the producer of the Hanami, Corn Puff and Snack Jack brands, plans to invest 100 million baht to introduce a new rice-based snack.
Suradej Napapruekchart, the company's managing director for marketing and business development, said the Kendo snack would involve a 50-million-baht investment at the company's Bang Chan plant, and an additional 50 to 80 million baht would be spent on marketing activities.
Kendo is the eighth brand from Friendship, which produces prawn crackers, crispy pea and bean snacks, cookies and chocolate confectionery.
Mr Suradej said the shift to healthier snacks was in line with the global trend.
''We have been developing our new products over the past two years. Healthy snacks are a global trend, and we want to clear up any misconceptions that snacks are unhealthy,'' he said.
Kendo will be launched later this month and targeted at teenagers. Friendship is projecting first-year sales of 300 million baht for the product, rising to one billion within three years and eventually
accounting for a third of its total sales.
He said the firm would introduce more health-conscious snacks in the future and that it expected sales of 1.5 billion baht this year, up from 1.4 billion baht in 2005.
Ian Macdonald
www.TheFlashDuck.com
2 comments:
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